BLOOD, SWEAT, SALES
2026 MID-yEAR sALES MEETING
Thanks for coming! We want to hear from you.
Sunday, August 16 - Arrivals
Check-in
📍Magnolia Lobby
⏱ 5:30 PM – 7:00 PM Check-in
- You will receive your conference room key, conference gift, and general information.
- Please do NOT go to the Cascades Lobby!
- If you are flying in prior to 5:30 pm CST, please contact Angie Watts at (618) 528-0601.
Dinner is on your own on Sunday evening.
Monday, August 17 - Conference Day 1
Morning Sessions
📍Davidson Ballroom, Rooms A & E
⏱ 6:45 AM – 7:45 AM Breakfast
⏱ 8:00 AM – 8:30 AM State of the Union (Conference) and Kickoff intro Morne’ Smit | Jason Courtney
⏱ 8:30 AM – 9:30 AM Morne’ Smit
⏱ 9:30 AM – 10:00 AM Break
⏱ 10:00 AM – 11:00 AM Morne’ Smit
⏱ 11:00 AM – 12:00 PM Morne’ Smit
⏱ 12:00 PM Lunch
Afternoon Sessions
📍Davidson Ballroom, Rooms A & E
⏱ 1:00 PM – 2:30 PM Morne’ Smit
⏱ 2:30 PM – 2:45 PM Break
⏱ 2:45 PM – 4:15 PM
- Q&A
- Morne’ Wrap-up
⏱ 4:15 PM – 4:30 PM Wrap-up | Brandon Bax
Evening
📍The Foundry Fieldhouse Sports Bar & Taproom (inside Gaylord)
⏱ 5:30 PM – 8:00 PM
- Food will be provided
- Dress Code: shorts are acceptable
Tuesday, August 18 - Conference Day 2
Morning Sessions
📍Davidson Ballroom, Rooms A & E
⏱ 6:45 AM – 7:45 AM Breakfast
⏱ 7:45 AM – 8:30 AM Discipleship/Leadership (optional) | Jason Courtney
⏱ 8:30 AM – 8:40 AM Breakout Session Explanation | Brandon Bax
⏱ 8:50 AM – 9:40 AM
- Breakout Session #1
- Ryman Studios
- View breakout session topics here
⏱ 9:50 AM – 10:40 AM Breakout Session #2
⏱ 10:45 AM – 11:00 AM Break
⏱ 11:05 AM – 11:55 AM Breakout Session #3
⏱ 12:00 PM Lunch
Afternoon Sessions
📍Davidson Ballroom, Rooms A & E
⏱ 1:15 PM – 2:05 PM Breakout Session #4
⏱ 2:10 PM – 3:00 PM Breakout Session #5
⏱ 3:00 PM – 3:15 PM Break
⏱ 3:15 PM – 4:05 PM Breakout Session #6
⏱ 4:15 PM – 4:30 PM
- Wrap-up | Brandon Bax
- Check-out for Wednesday AM | Angie Watts
Evening
📍Downtown Broadway
⏱ 5:30 PM Meet in Lobby (Magnolia Portico)
⏱ 6:00 PM – 10:00 PM
- Friends in Low Places
- Dress Code: shorts & t-shirts are acceptable
Wednesday, August 19 - Conference Day 3
Morning Sessions
📍Davidson Ballroom, Rooms A & E
⏱ 6:30 AM – 7:45 AM Breakfast
⏱ 8:00 AM – 8:30 AM Vendor Presentations
- AprilAire
- Your Crawlspace
⏱ 8:30 AM – 9:00 AM Brandon Bax
⏱ 9:00 AM – 9:15 AM Awards
- Top Sales
- Top Closing
- Top ADL
⏱ 9:15 AM – 9:45 AM What’s Next | Brian Wuebbels
⏱ 9:45 AM – 10:00 AM Break
⏱ 10:00 AM – 11:15 AM Ask the Experts
- Rob Perez | FRCA
- Steve Conner | FRCA
- Josh Eschbach | Helitech
- Jon Courtney | Helitech
- Brad Baker | VFS
- Brandon Beck | VFS
⏱ 11:15 AM – 11:45 AM Wrap-up | Jason Courtney
Day 2 Break-Out Sessions
1. Building Trust Before the Bid | Adam Fricke
2. Closing & Handling Objections | Jon Courtney & Jason Whitley
3. Setting the Crew & Customer Up for Success | Jon Meyer & Andrew Yamnitz
4. Setting Yourself Up For Success | Steven Conner
5. Option Selling | Brad Baker & Mikey Demasi
6. Rilla | Big A & Sam Jakaitis
Additional Info
Dress Code
- No t-shirts or shorts during daytime sessions
- The conference main session room is typically cool. We suggest bringing a jacket or pullover.

